Maybe this is a authoritarian statement but I think shedding pounds can be easy. In my personal opinion, the largest issue with those trying to lose weight is that they are eating unsuitable foods. Maybe that sounds obvious, and if it does, wouldn’t the simple solution be to begin eating the right foods?
I’m guessing that people today simply do not know what the proper foods are due to all of the mixed signals and misinformation.
Another barrier, besides lack of knowing is the issue with food dependency and addictions.